“Learn SEO with examples to boost rankings. Discover practical tips on using keywords, improving content, and optimizing your site for better search engine performance and increased traffic.”
What is SEO
SEO is the process to bring a website and webpages on the top pages of search engine, SEO stands for[ Search Engine Optimization ].
Types of SEO:
- On-page SEO: Ranking factor that we use while creating content or is in pages. For example, if you’re writing a blog post about “healthy recipes,” you’d naturally mention that keyword throughout the article, include it in your headings, and add it to the meta description.
- Technical SEO: Ranking factors that consider our websites technical aspects to explain google about our websites, this comes under technical SEO. For example, making your website load faster and making sure it works well on mobile devices helps search engines find and rank it better.
- Off-page SEO: Google ranking factors that we use to bring traffic to our websites and to increase websites engagement. For example, if well-known websites link to your content, search engines see your site as more trustworthy, which helps boost your rankings.
- Local SEO: Optimizing for local searches, like “best coffee shops near me,” helps people find nearby businesses. To boost local SEO, businesses can claim their Google My Business profile and encourage customer reviews. For example, when a restaurant shows up at the top of search results when someone searches for “restaurants in [city],” it’s a result of good local SEO.
- Content optimization: Writing helpful, engaging content that gives people the answers they’re looking for. For example, To make your guide on “How to Start a Blog” rank higher, ensure it’s well-organized, offers useful information, and includes relevant keywords throughout the content.
Strategies of SEO:
- White hat technique:- Strategies where we follow all the rules and factors that are given by google to rank our website. White hat techniques are ethical SEO practices.
- Black hat technique:- These are the unethical activities that company use to rank their website in a lesser time period.
- Gray hat technique:- This technique is mixup of White hat and Black hat techniques. They aren’t outright banned by search engines, but they can come across as tricky or risky.
Crawling
[ Bots, Crawlers, Spiders ] They copy your content, It is the process where google crawlers come to a website to copy our entire data and save the data into the google database[ Google Storage ].
Indexing
It is a process where google bot systematically manage the data that bring by a crawler.
Ranking
It is the process where google compare our website with the competitors websites and rank accordingly on SERP[search engine result page].
What factors that google consider to give ranking:
- Website traffic
- Website engagement time
- Bounce rate
- CTR [ Click Through Rate ]
CTR:- 
Impressions = The number of times your ad or link was shown.
Clicks = The number of times users clicked on your ad or link.